Der beliebteste Hase Österreichs (TVC)

This spot for Volkswagen Austria is all about nostalgia with a twist. We’re speaking directly to the Rabbit loyalists—you know, the ones who’ve had their trusty VW Rabbit for what feels like forever. The brief was simple: tap into that emotional pull without being heavy-handed.

The story we crafted is a playful metaphor—a little girl with her cherished toy rabbit, who’s grown out of it but still can’t quite let go. It’s a nod to that moment when you realize it’s time for something new but it’s bittersweet because it’s been with you for so long. In the end, she says goodbye to her old friend, and you can just feel the warmth when she embraces the new one.

It’s subtle, it’s relatable, and it’s got that feel-good vibe without trying too hard. We didn’t need flashy gimmicks, just a sincere connection. After all, it’s Austria’s most loved Rabbit—this is about evolution, not revolution.