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SQ8 Etron x Hans Knauss

Some projects just hit different, and this one with ski legend Hans Knauss was one of them. Working with Audi and iconic ski regions, we created a film that’s equal parts nostalgia and adrenaline, all centered around the incredible SQ8 e-tron, Audi’s hero car of the moment.

The story unfolds on the winding forest roads leading to the legendary starting point of the Hahnenkamm ski race. As Hans takes the wheel, his voice carries us back to his racing days—recalling the anticipation at the green light, the rush of the downhill, and the unmatched feeling of crossing the line as a champion on one of the most dangerous courses in the world.

It’s a film that celebrates more than a partnership—it captures the connection between a legendary racer, breathtaking landscapes, and cutting-edge design. The kind of collaboration where the drive is just as exhilarating as the destination.

Credits

  • Brand: Audi
  • Agency: LOOP