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Adventures in Saudi

Some stories demand more than a single chapter, and for Visit Saudi, we teamed up with NBC Universal to create a four-part series that dives deep into the soul of Saudi Arabia. Each episode explored a different region—the Red Sea’s shimmering waters, Al Ula’s ancient landscapes, Jeddah’s vibrant streets, and Aseer’s rugged mountains—revealing the beauty, culture, and adventure that define the Kingdom.

We collaborated with local influencers who brought their own stories to life: a fearless female free diver exploring the depths of the Red Sea, a DJ electrifying the desert at a massive Al Ula music festival, and mountain tribes who hold their traditions close. It wasn’t just about filming a destination—it was about showcasing the people who make it extraordinary.

This series wasn’t just a journey across Saudi Arabia; it was a chance to challenge perceptions and show the world the vibrant spirit of KSA tourism. Bold, beautiful, and unforgettable—this was storytelling on the edge of the map.

Credits

  • Brand: Visit Saudi
  • Commissioned by: NBC Universal